Digital Futures – Nintendo

Nintendo is one of the worlds largest video game and electronics company all over the world and has remained a household name since the creation of games like Super Mario, Pokemon and The Legends of Zelda.  Founded in 1889 Nintendo is now Japans third largest grossing company with an estimated market value of $65 billion USD. The company has helped change and shape the way we consume and interact with games from producing handmade hanafuda cards (Japanese playing cards) in its creation to producing the latest and must-have consoles and games for the consumer.

Nintendo is a household name that prides itself on releasing family-friendly products suitable for all ages and has had a large impact on every generation in the last 30 years with big console releases like the GameBoy in the late 80’s, The Nintendo 64 in the mid 90’s and the GameCube in the early 2000’s, with the release of a new console with each generation of kids. This has allowed us to become attached to the brand encouraging a nostalgic quality which is why Nintendos transition to mobile gaming with Pokemon Go was so successful.

With mobile gaming taking the world by storm and predicted to take up almost half of the video game industry in 2020, more traditional gaming companies are taking notice and beginning the transition to mobile gaming. However, no other company has been as successful and Nintendo was with the release of Pokemon Go. Released on the July of 2016 and the height of the summer. The game encouraged people to get up and get outside, helping to combat obesity and challenging the narrative/ stereotype that people who play video games are lazy. It was something new that changed the way people interact with video games, changing the way the consumer traditionally consumes this type of media.

Augmented reality is taking the world by storm by placing augmented elements or fantasy elements directly into the real world environment, this interacts with the consumer in a different way to the traditional storytelling of video games and enhancing the world around us, bringing a hidden world to life. Which challenges the other latest development in gaming technology which is the virtual reality which completely disconnects a consumer from this reality and puts them in a different one. Since the success of Pokemon Go, Nintendo has continued to produce and develop new mobile games alongside there typical console and game releases.

The latest addition Nintendos mobile gaming experience is Animal Crossing: Pocket Camp which was released earlier this week. This mobile game is also based on another one of Nintendo’s game series Animal Crossing which already has a large fan base. It is a tasked based game and players level up by creating friendships with their campers, the game carries many moral messages like encouraging players to share, give praise to others and to think about the other campers needs before your own. Since it’s creation Nintendo have continued to produce inovative family friendly content and create a safe platform for both children and adults alike.




Digital Futures- Online Fraud and Cybercrime

‘Fraud and cyber-crime are now the country’s most common offences’ A headline of an article published in January 2017 by the telegraph. The article sheds light on how the web has changed crime today, stating that the most common crime in the country is online fraud, with an estimation of one in ten people being a victim of the online crime in the United Kingdom, cybercrime is now more prevalent in our society. The advancements in digital technology in the past twenty years and development of web 2.0 have led to the change of crime. Crime has moved into a digital age, criminals now can bounce their location between different servers so their locations aren’t given away while committing an act of cybercrime. Online crime can be hard to catch and a lot of these crimes of identity theft and fraud are committed abroad.

We have become a globalised society because the internet connects us together making communication easier across the world, however because of this it creates a larger outreach for scams and acts of fraud by increasing the amount of people a criminal will be able to bate into an online trap. In an article published in January 2017 by the Guardian interviewing KPMGs UK forensic partner Hitesh Patel stated ‘Through the rapid rise of technology and online platforms, more people than ever are being targeted by fraudsters who have unrestricted access to a larger pool of victims. However, we are also seeing the internet being used by consumers who are being tempted to obtain goods and services that they have, or perhaps should have, a fair idea are not legitimate.’ Because there are so many cases of fraud the government is more focused on educating people on cybercrime and how to prevent being a victim.

Even though cybercrimes like online fraud are on the rise it is often overlooked by the government and law enforcement, because online fraud is known as a ‘Low-value but high-volume crime’ as reported in the Guardian in June 2017 the article also stated that ‘Fraud is now the most commonly experienced crime in England and Wales, is growing rapidly and demands an urgent response. Yet fraud is not a strategic priority for local police forces and the response from industry is uneven.’ In 2016 cyber fraud made up 16% of all crimes in the UK, with 1.9m estimated instances of online fraud. However even though this is a common crime it is also incredibly hard to gather evidence and convict a criminal of cybercrime in court, with the sheer volume of crimes the law enforcement agencies like the police do not have the recourses to in research and investigate every case of fraud that gets reported, most of the cases also cross borders into different countries making it harder to convict criminals of online fraud.


Sourced From: 
-The Telegraph (
-The Guardian, Source One (
-The Guardian, Source Two (

Representation of Race in the Media (Whitewashing)

Misrepresentation of Race happens a lot in Hollywood, however, it has now been taken above and beyond with the whitewashing of ethnic characters so they are no longer represented in cinema. The term whitewashing is a casting practice where white actors are cast in historically non-white roles, taking someone else’s history and culture as well as making it inaccurate and usually represent it wrong orientalism has seeped into the media industry. For example in the animated series of Aladdin released by Disney when Aladdin is a poor he is drawn with darker brown skin, he is seen as dirty and shunned and prosecuted however once Aladdin became rich he was drawn lighter, his skin was brighter. As well as Princess Jasmine having a much lighter skin complexion than the other characters in the film because she is a woman of higher class and wealth. Because of this, it paints a further divide because of whitewashing that should be a different ethnicity to show the superiority of power through imagery.

More examples of whitewashing within film often in comic books and Asian Manga adaptation to the cinematic screen. After the Ghost in a Shells trailer came out early this year fans and critics left bad reviews at the film due to the fact it was so badly whitewashed. With the original story set in Japan and the majority of the cast being white they chose actors with more marketability and hype surrounded around them which was why Scarlett Johansson was cast to play the main character. There is a lack of A-List Asian celebrities in Hollywood because they aren’t cast as often as they should be meaning different races and ethnicities aren’t being represented even when it’s their culture.

Another film that took a hit for being whitewashed is The Great Wall starring Matt Damon, the critics were so bad that even the Guardian wrote an article expressing how whitewashing the media effects race representation. The movie takes place on the Great Wall of China where the soldiers are fighting off fantasy beings, however, the saviour and hero of the movie is one white guy. Many people have taken offence to this, saying that this doesn’t represent what the heroes of China look like, once again painting the white man as superior a repeatedly implied racist notion. Because of this people’s role models are now the white man and don’t represent the minority. In conclusion, Hollywood and the movie industry are guilty of Whitewashing content, representing race wrongly and unjustly

In conclusion, Hollywood and the movie industry are guilty of Whitewashing content, representing race wrongly and unjustly. Taking the histories and cultures of others and spinning them for profit.


Consuming Transmedia Products (Harry Potter)

The name Harry Potter has become a household name in every Brittish home. The Harry Potter franchise is one of the most successful Brittish media product to go global, the success has led to the selling books, DVD, merchandise all over the world as well as attractions such as the Harry Potter studios in the UK and Harry Potter World at Universal Studios in Florida.

These well-known fantasy series originate from the mind of author J.K. Rowling. The first story The Philosopher’s Stone centring around the boy who lived was published in 1997 and since then the author has written seven stories showing the growth of the young wizard, publishing her final novel in 2007, ten years after the initial release of her first novel. Since the release of the first novel in the Harry Potter series, it has now been translated into over 70 different languages, selling over 500 million books worldwide and becoming one of the best-selling series in all of history. With the series getting publish by Bloomsbury Publisher’s one of the largest publication houses in the UK the books rose to success, however, the world’s love for the series wasn’t truly developed until the book was made into a cinematic series.

The first film was released in 2001 by Warner Brothers studios. At the film’s opening weekend in America, it grossed $90 million, being well received by critics and fans. Since then eight films have been produced and released by the Warner Bros. Every film but Harry Potter and the Prisoner of Azkaban released in 2004 became one of the 50 top grossing films after release. Because it’s large and global fan base official Harry Potter merchandise like the cast wands, Hogwarts uniforms and Wizard sweets have been flying off the shelves and wanted by fans. Because of this large fan base and grossing record-breaking sales attractions centring around the Wizarding world have been made possible, this allows fans to fully immerse themselves in the Harry Potter worlds.

The Warner Bros. Studio Tour in London shows the making of the Harry Potter movie, it shows it’s visitors in-depth behind the scenes of the filming and making of the movies as well as allowing fans walk actual sets from the filming and shop for official merchandise and try the secret butterbeer that can only be found in a Harry Potter attraction. There is also another attraction in America which is an amusement where visitors can walk the streets of Hogwarts.

Because of the success of the franchise even after the completion of the series, new stories are being written in the Harry Potter universe with the movie release Of Fantastic Beast and Where to find them in 2016 written by R.K. Rowling. On top of this, there is also the website Potermore created by J.K. Rowling where fans can truly immerse themselves in the world of Harry Potter, being able to be sorted into their Hogwarts House and finding out extra information about the story that wasn’t told within the books.

Representing Disability in British Television

How are images of the disabled, race and class produced and consumed? Include references. 

Throughout the history of television and film disability has hardly ever been represented accurately in the media, within Hollywood disabilities can be glamorised in order to gain more views and have a gripping storyline. However, because of this the imagery painted about mental and physical disabilities creates a false stigma around it. In my blog post, I am going to talk about two contrasting television shows where mental illness is represented Skins and My Mad Fat Diary. Both shows were aired on E4 and were a huge part of my generation’s culture and have very large influences over my generation and have the same target audience.

Growing up in my generation one of the must-see television shows Skins centred around a group of delinquent teenagers using substance abuse to run away from their problems instead of facing them. The show is a major culprit for glamorising mental illness and representing it in a poisonous way to its impressionable target audience of 16-20-year-olds. In the second generation of the programme, the character Effy played by Kaya Scodelario gets self-diagnosed with psychotic depression by her boyfriend. The character is portrayed as a self-destructive loose cannon she treats people horrendously with no remorse for her actions, blaming them on her mental illness. Effy’s character is built to revolve around her mental illness, being shown as damaged and mysterious, not as an actual person who happens to have a disability.

After the show aired the episode where Effy tried to commit suicide and ended up institutionalised people praised the programme for being brave and talking about the taboo subject of mental illness, however, they only made the problem worse by having a mental illness look cool and aloof and make you more interesting. The writers created a toxic relationship between the audience and mental illness because the audience is being fed the hyper glamorised version instead of an accurate one. But after E4 received a lot of praise for airing a programme with a character with mental illness they went in a better direction in terms of representing disability and released the show My Mad Fat Diary. The show centres around Rae played by Sharon Rooney who was institutionalised as a teenager when her mental illness and eating disorder got too much for her to handle on her own.

The show My Mad Fat Diary centres around Rae played by Sharon Rooney, who was institutionalised as a teenager when her mental illness and eating disorder got too much for her to handle on her own. The show follows her rehabilitation into the world, her friends and her family. Free from a lot of the cliques found in many of these types of programmes the writers approach the story line with humour and sensitivity which work in harmony with each other. Rae is a girl who suffers from obesity and mental illness, but she doesn’t want pity off of others she wants to be the best version of herself and has so much love to give to everyone. It’s one of the best non-toxic depictions of a girl suffering from mental health making Rae a role model for a teenager and young adults in the UK.

Consuming Transmedia Products (Sherlock)

The world has been taken by storm by the stories of Britain’s best private detective Sherlock Holmes. The tales of Holmes and his partner in action Dr Watson have been around for over a century and are still to this day used in modern television with a variety of different adaptations. The original story created by Sir Arthur Conan Doyal consist of 56 short stories and four novels, the first published story being A Study in Scarlet which appeared in print in 1887 where we first see our beloved fictional character, Sherlock Holmes. Since then the first publication there are believed to be over 250 films featuring Sherlock in the past one hundred years and have had more that 100 actors playing him in on screen adaptations of Conan Doyal’s original series of tales.

Sherlock Holmes is an example of an excellent transmedia product, the character and his tales are one of the most adapted and reproduced creative content the media industry has ever seen. Most Sherlock adaptations have been successful in creating a fanbase and views, because of our already formed knowledge of the character. The popularity of this character can be seen in the BBC’s modern adaptation of the character in the television programme Sherlock. In 2014 the first episode aired for the season three premiere where they revive the previously deceased character, within the first five minutes of the programme 9.7 million people tuned in to watch the show. As well as creating more buzz with fans on social media with the hashtag #Sherlocklives trending for days worldwide after the episode aired.

Since the BBC’s adaptation has become a huge success the series has created a huge fan base on sites like Tumblr, fans write fan fiction, create different types of art and videos based on the show character to create their own perfect world where that characters end up where the fan really wants them to be because of this, the term ‘Johnlock’ has risen in popularity. Johnlock is the merging of Dr Watson and Sherlock’s name this is called a ship where fans who desire or believe the fictional characters to be romantically attached to one another. Because the original story by Doyal was read by many as a queer reading in modern BBC adaptation of the storyline writer’s leave little bread crumbs about the character’s sexuality by having other characters toy with the pair saying they’re a couple or may as well be one, because of this it ignited the flame for the Johnlock fanbase.

The BBC adaptation does a good job placing the Sherlock universe into our world, throughout the show John keeps a blog that gains popularity and helps the pair to get more cases, this blog can also be found online, where John Watson addresses what’s happening in the storyline and cases that are currently under investigation, It has become another was for fans to get involved with the storyline as it unfolds. In The Personal Blog of Dr John. H. Watson the fictional characters in the Sherlock universe converse with each other in the comments, this usually consists of bickering between Sherlock and John as well as a lot of jokes to keep the audience happy.


Information Sourced From;

Media Convergence: Week One – Television.

In both of these readings, I looked into both old and new media. In the first reading Jenner talks in deathly about Netflix and its success. the way in which it’s set itself up for success, by encouraging binge watching and staring cult followings, making Netflix become one of the newest and most popular was to consume media like television series, films and documentaries. In chapter two of Convergence Culture: Where Old and New Media Collide media scholar Henry Jenkins talks about how the interest reality television is taking the world by storm. Before the rise of reality television, the selling and marketing of brand were so much harder because the methods before isolated a television show to stick with one brand that usually didn’t catch the eye of the viewer. Wasting money with well-placed product placement and isolating the show from doing product placement with another company. Jenkins writes “The experience should not be contained within a single media platform, but should extend across as many media as possible” (p.69) This method allows advertisers to gain more popularity because, in reality television media corporations are selling a real life person given them the ability to utilise that. This can be seen in big figures like the Kardashians, whether its product placement in there shows or brand sponsorships on their Instagram account they have created a following of people who want to be like them. Fans become more involved with the different brands and may even become “Brand advocates” (p.73) themselves as spreading their new-found love to friends and family advertising it further to a group of people that might not have been reached before. “Participation within such communities does not simply reaffirm their brand affiliation but also empowers these groups to assert their own demands on the company” (p.80)