Consuming Transmedia Products (Harry Potter)

The name Harry Potter has become a household name in every Brittish home. The Harry Potter franchise is one of the most successful Brittish media product to go global, the success has led to the selling books, DVD, merchandise all over the world as well as attractions such as the Harry Potter studios in the UK and Harry Potter World at Universal Studios in Florida.

These well-known fantasy series originate from the mind of author J.K. Rowling. The first story The Philosopher’s Stone centring around the boy who lived was published in 1997 and since then the author has written seven stories showing the growth of the young wizard, publishing her final novel in 2007, ten years after the initial release of her first novel. Since the release of the first novel in the Harry Potter series, it has now been translated into over 70 different languages, selling over 500 million books worldwide and becoming one of the best-selling series in all of history. With the series getting publish by Bloomsbury Publisher’s one of the largest publication houses in the UK the books rose to success, however, the world’s love for the series wasn’t truly developed until the book was made into a cinematic series.

The first film was released in 2001 by Warner Brothers studios. At the film’s opening weekend in America, it grossed $90 million, being well received by critics and fans. Since then eight films have been produced and released by the Warner Bros. Every film but Harry Potter and the Prisoner of Azkaban released in 2004 became one of the 50 top grossing films after release. Because it’s large and global fan base official Harry Potter merchandise like the cast wands, Hogwarts uniforms and Wizard sweets have been flying off the shelves and wanted by fans. Because of this large fan base and grossing record-breaking sales attractions centring around the Wizarding world have been made possible, this allows fans to fully immerse themselves in the Harry Potter worlds.

The Warner Bros. Studio Tour in London shows the making of the Harry Potter movie, it shows it’s visitors in-depth behind the scenes of the filming and making of the movies as well as allowing fans walk actual sets from the filming and shop for official merchandise and try the secret butterbeer that can only be found in a Harry Potter attraction. There is also another attraction in America which is an amusement where visitors can walk the streets of Hogwarts.

Because of the success of the franchise even after the completion of the series, new stories are being written in the Harry Potter universe with the movie release Of Fantastic Beast and Where to find them in 2016 written by R.K. Rowling. On top of this, there is also the website Potermore created by J.K. Rowling where fans can truly immerse themselves in the world of Harry Potter, being able to be sorted into their Hogwarts House and finding out extra information about the story that wasn’t told within the books.


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