Consuming Transmedia Products (Harry Potter)

The name Harry Potter has become a household name in every Brittish home. The Harry Potter franchise is one of the most successful Brittish media product to go global, the success has led to the selling books, DVD, merchandise all over the world as well as attractions such as the Harry Potter studios in the UK and Harry Potter World at Universal Studios in Florida.

These well-known fantasy series originate from the mind of author J.K. Rowling. The first story The Philosopher’s Stone centring around the boy who lived was published in 1997 and since then the author has written seven stories showing the growth of the young wizard, publishing her final novel in 2007, ten years after the initial release of her first novel. Since the release of the first novel in the Harry Potter series, it has now been translated into over 70 different languages, selling over 500 million books worldwide and becoming one of the best-selling series in all of history. With the series getting publish by Bloomsbury Publisher’s one of the largest publication houses in the UK the books rose to success, however, the world’s love for the series wasn’t truly developed until the book was made into a cinematic series.

The first film was released in 2001 by Warner Brothers studios. At the film’s opening weekend in America, it grossed $90 million, being well received by critics and fans. Since then eight films have been produced and released by the Warner Bros. Every film but Harry Potter and the Prisoner of Azkaban released in 2004 became one of the 50 top grossing films after release. Because it’s large and global fan base official Harry Potter merchandise like the cast wands, Hogwarts uniforms and Wizard sweets have been flying off the shelves and wanted by fans. Because of this large fan base and grossing record-breaking sales attractions centring around the Wizarding world have been made possible, this allows fans to fully immerse themselves in the Harry Potter worlds.

The Warner Bros. Studio Tour in London shows the making of the Harry Potter movie, it shows it’s visitors in-depth behind the scenes of the filming and making of the movies as well as allowing fans walk actual sets from the filming and shop for official merchandise and try the secret butterbeer that can only be found in a Harry Potter attraction. There is also another attraction in America which is an amusement where visitors can walk the streets of Hogwarts.

Because of the success of the franchise even after the completion of the series, new stories are being written in the Harry Potter universe with the movie release Of Fantastic Beast and Where to find them in 2016 written by R.K. Rowling. On top of this, there is also the website Potermore created by J.K. Rowling where fans can truly immerse themselves in the world of Harry Potter, being able to be sorted into their Hogwarts House and finding out extra information about the story that wasn’t told within the books.

Consuming Transmedia Products (Sherlock)

The world has been taken by storm by the stories of Britain’s best private detective Sherlock Holmes. The tales of Holmes and his partner in action Dr Watson have been around for over a century and are still to this day used in modern television with a variety of different adaptations. The original story created by Sir Arthur Conan Doyal consist of 56 short stories and four novels, the first published story being A Study in Scarlet which appeared in print in 1887 where we first see our beloved fictional character, Sherlock Holmes. Since then the first publication there are believed to be over 250 films featuring Sherlock in the past one hundred years and have had more that 100 actors playing him in on screen adaptations of Conan Doyal’s original series of tales.

Sherlock Holmes is an example of an excellent transmedia product, the character and his tales are one of the most adapted and reproduced creative content the media industry has ever seen. Most Sherlock adaptations have been successful in creating a fanbase and views, because of our already formed knowledge of the character. The popularity of this character can be seen in the BBC’s modern adaptation of the character in the television programme Sherlock. In 2014 the first episode aired for the season three premiere where they revive the previously deceased character, within the first five minutes of the programme 9.7 million people tuned in to watch the show. As well as creating more buzz with fans on social media with the hashtag #Sherlocklives trending for days worldwide after the episode aired.

Since the BBC’s adaptation has become a huge success the series has created a huge fan base on sites like Tumblr, fans write fan fiction, create different types of art and videos based on the show character to create their own perfect world where that characters end up where the fan really wants them to be because of this, the term ‘Johnlock’ has risen in popularity. Johnlock is the merging of Dr Watson and Sherlock’s name this is called a ship where fans who desire or believe the fictional characters to be romantically attached to one another. Because the original story by Doyal was read by many as a queer reading in modern BBC adaptation of the storyline writer’s leave little bread crumbs about the character’s sexuality by having other characters toy with the pair saying they’re a couple or may as well be one, because of this it ignited the flame for the Johnlock fanbase.

The BBC adaptation does a good job placing the Sherlock universe into our world, throughout the show John keeps a blog that gains popularity and helps the pair to get more cases, this blog can also be found online, where John Watson addresses what’s happening in the storyline and cases that are currently under investigation, It has become another was for fans to get involved with the storyline as it unfolds. In The Personal Blog of Dr John. H. Watson the fictional characters in the Sherlock universe converse with each other in the comments, this usually consists of bickering between Sherlock and John as well as a lot of jokes to keep the audience happy.

 


Information Sourced From;
-http://www.cleveland.com/tv-blog/index.ssf/2014/10/sherlock_holmes_has_a_long_history_on_film_and_tv.html
-http://www.bbc.co.uk/news/entertainment-arts-25574277

Media Convergence: Week One – Television.

In both of these readings, I looked into both old and new media. In the first reading Jenner talks in deathly about Netflix and its success. the way in which it’s set itself up for success, by encouraging binge watching and staring cult followings, making Netflix become one of the newest and most popular was to consume media like television series, films and documentaries. In chapter two of Convergence Culture: Where Old and New Media Collide media scholar Henry Jenkins talks about how the interest reality television is taking the world by storm. Before the rise of reality television, the selling and marketing of brand were so much harder because the methods before isolated a television show to stick with one brand that usually didn’t catch the eye of the viewer. Wasting money with well-placed product placement and isolating the show from doing product placement with another company. Jenkins writes “The experience should not be contained within a single media platform, but should extend across as many media as possible” (p.69) This method allows advertisers to gain more popularity because, in reality television media corporations are selling a real life person given them the ability to utilise that. This can be seen in big figures like the Kardashians, whether its product placement in there shows or brand sponsorships on their Instagram account they have created a following of people who want to be like them. Fans become more involved with the different brands and may even become “Brand advocates” (p.73) themselves as spreading their new-found love to friends and family advertising it further to a group of people that might not have been reached before. “Participation within such communities does not simply reaffirm their brand affiliation but also empowers these groups to assert their own demands on the company” (p.80)

Reflection of my Media Diary (Part II)

After keeping my media diary, I decided to look how I use media further. Because of globalisation and advancements in technology staying in contact with people has become easier than ever, from looking at my media diary I spent a lot of time in communicating with others via social media sites like snapchat, facebook, twitter and so on. Site such as these have rapidly increased in popularity over the past 10 years and have millions of users that log in everyday. Social Networking has become such a success because it gives businesses the opportunity to reach out to a larger audience and potential customers, it is a free service that allows people to keep in touch with loved ones or gives people the opportunity to meet new people as well as the sites being incredibly user friendly allowing its users to find and join groups of people that share interests such as hobbies and fandoms. Being a university student who studies away from home I constantly use social networking because it allows me to stay in touch with my family and friends back home and instantly share photos and messages to each other, it gives me a false sense of actually having face to face physical communication.

From my media diary I discovered that I spent most of my time plugged into cyberspace then I do actually living in reality, I spend more time communicating with people over social networking than I do with physical people in the real world. Many people spend more time on the internet because we have control of how our image is seen and portrayed over the internet, many people only show their best selves on social networking and are obsessed with how many likes they get on their instagram photo and how many followers they have on twitter using it as a form of self validation. People still want to chase the american dream, and since the rise of instagram models, youtubers and viners people see the internet and social networking as a means  to attain the american dream and make their millions, because of this people put a lot of time and effort into their social networking sites as a way to promote themselves, making sure their tweets are the funniest, their photos are the most liked and their following is the biggest. But social networking comes with its disadvantages, it can be addictive and waist time that could be used to do something productive, it also allows people to spread false and unreliable information about events or people, employers now use your social media accounts to see if you fit the criteria for the position as well as it being a platform for cyberbullying that has now become a growing problem in our culture.

From reflecting on my media diary I have discovered a better insight into how we consume and produce media and the advantages and disadvantages of social networking.


Sources; 
My Media Diary – https://anishadupree.wordpress.com/2016/10/19/reflection-of-my-media-diary/

Reflection of my Media Diary (Part II)

My Media Diary kept from Monday 3rd October 2016 to Sunday 9th October 2016

Monday 3/10/2016

7.00 – 8.00 
Consumed
Just woke up surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Answered text messages and facebook messenger both group chats and individuals.
-Took photos for my snapchat story.
8.00 – 9.00
Consumed
-Listened to spotify while getting ready.
-Continued to check social media.
Produced
-Answered text messages.
-Commented on facebook posts.
9.00 – 10.00
Consumed
-Read scholarly readings in prep for lecture as a refresh.
-Spotify playing in the background for white noise.
Produced
-Answered text messages.
-Took snapchats for my story.
10.00 – 11.00
Consumed
-Reading and analysis text and image in lecture.
11.00 – 12.00
Consumed
-Reading and analysis text and image in lecture.
12.00 – 13.00
Consumed
-Reading and analysis text and image in lecture.
13.00 – 14.00
Consumed
-Reading and analysis text and image in lecture.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
-Commented on instagram posts.
14.00 – 15.00
Consumed
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
-Watch videos on youtube.
Produced
-Responded to messages.
-Commented on instagram.
-Posted a picture to instagram.
15.00- 16.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
-Watch videos on youtube.
Produced
-Responded to messages.
16.00- 17.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
-Watch videos on youtube.
Produced
-Responded to messages.
-Wrote a tweet on twitter.
17. 00 – 18.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
-Sent snapchats to friends.
18.00 – 19.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
19.00- 20.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
20.00 – 21.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
21.00 – 22.00
Consumed
-Watched series on Netflix
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
22.00 – 23.00
Consumed
-Watched series on Netflix
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.

Tuesday 4/10/2016

8.00 – 9.00
Consumed
Just woke up surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site. 
Produced
-Answered text messages and facebook messenger both group chats and individuals.
-Took photos for my snapchat story.
9.00 – 10.00
Consumed
-Listened to spotify while getting ready.
-Continued to check social media.
Produced
-Answered text messages.
-Responded to snapchats.
-Retweeted tweets on twitter.
10.00 – 11.00
Consumed
-Reading and analysis text and image in lecture.
11.00 – 12.00
Consumed
-Reading and analysis text and image in lecture.
12.00 – 13.00
Consumed
-Reading and analysis text and image in lecture.
13.00 – 14.00
Consumed
-Reading and analysis text and image in lecture.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Answered messages.
-Sent out snapchats to friends.
14.00 – 15.00
Consumed
-Read Readings for uni.
-Listened to spotify.
Produced
-Sent snapchats to friends.
-Answered messages.
15.00- 16.00
Consumed
-Read Readings for uni.
-Listened to spotify.
Produced
-Sent snapchats to friends.
-Answered messages.
16.00- 17.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
-Watch videos on youtube.
Produced
-Responded to messages.
-Wrote a tweet on twitter.
-Snapchatting friends.
17. 00 – 18.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
Produced
-Responded to messages.
-Snapchatting friends
18.00 – 19.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Skyped friends back home.
Produced
-Responded to messages.
19.00- 20.00
Consumed
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Skyped friends back home.
Produced
-Responded to messages.
20.00 – 21.00
Consumed 
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
-Snapchatted friends.
21.00 – 22.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
-Snapchatted friends.
22.00 – 23.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages. 

Wednesday 5/10/2016

12.00 – 13.00
Consumed
Just woke up surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Kept up with current affairs on the buzzfeed website.
-Watched youtube videos while getting ready.
Produced
-Answered text messages and facebook messenger both group chats and individuals.
-Uploaded a tweet to twitter.
-Sent snapchats to friends.
13.00 – 14.00
Consumed
-Reading and analysis text and image in lecture.
14.00 – 15.00
Consumed
-Reading and analysis text and image in lecture.
15.00- 16.00
Consumed
-Reading and analysis text and image in lecture.
16.00- 17.00
Consumed
-Reading and analysis text and image in lecture.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Answered texts.
-Snapchatted friends.
17. 00 – 18.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
-Watched Youtube videos.
Produced
-Responded to messages.
-Snapchatting friends.
-Sent a tweet on twitter. 
18.00 – 19.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
18.00 – 19.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
19.00- 20.00
Consumed 
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site. 
Produced
-Responded to messages.
20.00 – 21.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
21.00 – 22.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages.
22.00 – 23.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages. 

Thursday 6/10/2016

12.00 – 13.00
Consumed
-Just woke up surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site. 
Produced
-Answered text messages and facebook messenger both group chats and individuals.
13.00 – 14.00
Consumed
-Read a fiction novel.
-Listened to spotify.
Produced
-Answered texts.
14.00 – 15.00
Consumed
-Read a fiction novel.
-Listened to spotify.
Produced
-Answered texts.
15.00- 16.00
Consumed
-Read a fiction novel.
-Listened to spotify.
Produced
-Answered texts.
16.00- 17.00
Consumed
-Read a fiction novel.
-Listened to spotify.
Produced
-Answered texts.
17. 00 – 18.00
Consumed
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
-Watch videos on youtube.
Produced
-Responded to messages.
-Commented on instagram.
-Posted a tweet on twitter.
18.00 – 19.00
Consumed
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listened to Spotify.
-Watch videos on youtube.
Produced
-Responded to messages.
-Snapchatted friends.
19.00- 20.00
Consumed
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Skyped friends back home.
Produced
-Responded to messages.
-Posted a blog post on tumblr.
20.00 – 21.00
Consumed
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Skyped friends back home.
Produced
-Responded to messages.
-Snapchatted Friends.
-Commented on Facebook status.
21.00 – 22.00
Consumed
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Skyped friends back home.
Produced
-Responded to messages.
22.00 – 23.00
Consumed
-Watched series on Netflix.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Responded to messages. 

 

Friday 7/10/2016

12.00 – 13.00
Consumed
Just woke up surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
-Listen to spotify .
Produced
-Answered text messages and facebook messenger both group chats and individuals.
-Tweeted on twitter.
13.00 – 14.00
Consumed
-Reading and analysis text and image in lecture.
14.00 – 15.00
Consumed
-Reading and analysis text and image in lecture.
15.00- 16.00
Consumed
-Reading and analysis text and image in lecture.
16.00- 17.00
Consumed
-Reading and analysis text and image in lecture.
-Surfed most social networking sites (Facebook, Twitter, Instagram, Snapchat) was subjected to advertising on every site.
Produced
-Answered text messages.
-Responded to snapchats.

During my studies at UCA I kept a media diary for a week to reflect on how I consume and produce media. Media influences the masses and the individual in many different ways and the importance of knowing how you are affected is crucial to the study. After keeping my diary for a week I could see the patterns in how I consume and produce media, and how I constantly chose to subject myself to it without being aware of it.

I already know that I am a creature of habit but looking back at my media diary I was surprised to see how repetitive it was, I was constantly doing the same things. At the time I was binge-watching the season one of Stranger Things on Netflix before anyone else gave me any spoilers and one of the thing I consumed the most. When Netflix started becoming a household name the amount of people binge watching television shows and movies started to rise showing that I am not one of the only people that partake in binge-watching TV. According to a survey taken by the American population back in 2015 last year 86 percent of Millennials and 33 percent of those over 69 years old engage in binge-watching TV series. Binge watching is a common trait in the mass media.

On top of my binge-watching habits I noticed how much I was constantly plugged into the internet. Being from a generation where the internet is so freely accessible to the masses as well as the need to stay in constant contact with people via a virtual space. But I never thought that my habit was that bad until I could see my media usage in front of me. I spend every waking hour being subjected to a type of media never truly unplugging from its influences, even when I’m asleep I have music or a television programme playing in the background. This has both pros and cons, on the plus side I’m almost always up to date with current affairs and am aware about the cyber space as well as how to navigate it giving me a useful tool for research. But it also has its down sides, because I’m constantly living in a virtual reality I’m never truly cemented in the real one, caring more about my virtual image.

Another noticeable pattern in my media diary was the production of media content. I found that I produced a lot of media, it was on a smaller scale to the media I was consuming, but it shows how the consumers are now becoming the producers. This supports Henry Jenkins theory of Participatory Culture written about in ‘Confronting the Challenges of Participatory Culture: Media Education for the 21st Century’ which talks about how the increase in the access to the internet has become a crucial factor in Participatory culture.


Sourced From;
-https://www.statista.com/topics/2508/binge-watching-in-the-us/ 
-Confronting the Challenges of Participatory Culture: Media Education for the 21st Century